Brand, content strategy, social media, SEO, paid media, Meta and Google ads
Work
Unleavables
SEO, and where the clicks went
Bewakoof
A launch campaign for athleisure
Kraftshala & Unleavables
Two reels, each with its own strategy
Unleavables & Homecrust
Meta, Google and Amazon ads
Perfora
A Google Search Ads strategy
Amazon
A listing and a week of ads
Perfora
An SEO plan and a trust audit
Click-through rate on a Meta campaign for Unleavables, against a plan of 2%.
All three campaignsWriting
What I’ve posted on LinkedIn, rebuilt here as articles.
About
Now
I’m a project manager at The Backbenchers Digital. I look after three brands’ social accounts across LinkedIn, Instagram, YouTube and Facebook: the strategy, the month’s content calendar, the shoots, and keeping the client, the editors and the designers on the same page. At the end of the month I go through the numbers and work out what to change.
2025
The ads came first, though. On Kraftshala’s Marketing Launchpad I got to spend real money on real products. It was never much, a few hundred rupees a campaign, but enough to watch a Meta ad for a t-shirt store pull six times the click-through rate the plan asked for, and an Amazon campaign for velvet curtains burn its whole budget on a single order. I learned more from the curtains.
Earlier
Before marketing, I did Kathak, hosted on the school radio station, acted in plays, and spent two years teaching German to high-schoolers. The station was Buzz KHS. The Kathak came with a merit certificate from Bharati Vidyapeeth.